Louis Vuitton need to thank the women around the world. Thanks to them, LV has now become the world’s top handbag brand, according to a recent study from Interbrand.
This world leading brand consultancy recently released annual report on the world’s best brands. The institute is analyzing ways to boost business brand, meet the expectations of customers following its financial performance. Brand also plays a role influencing consumer choice, and with its strengths, brand able to set premium prices and secure income.
In the fashion sector, LV become the best brand in terms of the estimated total annual value. French fashion house that employs designers Marc Jacobs as creative director’s beat other fashion brands such as Gucci, Burberry, and Prada. Remarkably, at the high end brands, appeared two high street labels, the H & M and Zara. Both brand is a favorite of Kate and Pippa Middleton.
“Burberry is very proud to be one of the brand that re-entered the list of Interbrand’s Best Global Brands this year. Becoming a great brand is the ‘heart’ of everything we do. Truly an honor to perform with other global brands in this report, “said Angela Ahrendts, CEO of Burberry British brand.
In the list of the world’s overall brand, LV is ranked 17 with a value of 23.5 million dollars. His position is still below other top brands such as Apple, Google, and Mercedes-Benz. While the first rank the world’s best brands are Coca-Cola, with a value of 77.8 million dollars.
Here are the nine best brand in the fashion sector:
1. Louis Vuitton (# 17, 23.5 million dollars)
2. H & M (# 23, 16.5 million dollars)
3. Zara (# 37, worth 9.4 million dollars)
4. Gucci (# 38, 9.4 million dollars)
5. Hermes (# 63, 6.1 million dollars)
6. Burberry (# 82, 4.3 million dollars)
7. Prada (# 84, 42.7 million dollars)
8. Ralph Lauren (# 91, 4.0 million dollars)